As the hospitality industry evolves, so do the needs of independent hotels. Robin is at the forefront of this change, offering his expertise in a way that is both flexible and cost-effective. Through his company, Hotel Synergies, he provides independent hotels with the tools and systems they need to compete with larger chains, without the heavy price tag.

If there’s one takeaway from Robin’s journey, it’s that efficiency and profitability go hand in hand. By building strong back-office systems, hotels can focus on what they do best—delivering unforgettable guest experiences.

As a parent of four, I once thought my kids were all I had time for. But six years ago, a puppy entered my life, and she changed my perspective completely. Instantly loyal and loving, she made me realize why so many people are besotted with their dogs—they’re more than just pets; they’re cherished family members.

Hospitality isn’t just about food and drink—it’s about creating spaces where people can connect, relax, and feel special. For many, that includes bringing along their best friends—their dogs. If your venue is considering becoming dog-friendly, it’s important to do it right. Treat dogs like the valued guests they are, and their owners will appreciate it deeply. From a friendly greeting to offering dog biscuits, small gestures go a long way. Embrace the dog-friendly approach fully, and you’ll build a loyal community of customers who keep coming back.

The hospitality industry is at a crossroads, facing a staffing crisis as fewer young people choose this career path. Unlike previous generations, Gen Z values work-life balance and well-being from the start, and they have the power to avoid environments that don’t prioritize their needs. However, this shift presents a unique opportunity for the industry to adapt and evolve.

Hospitality has always been quick to innovate, as seen during the COVID crisis, and it’s happening again. We’re creating workplaces where people feel safe, supported, and able to grow. The next generation might approach work differently, but they bring fresh perspectives that can help us improve and thrive.

Hospitality remains a rewarding career, offering rapid advancement and the chance to be part of a team dedicated to making others smile. It’s exciting to see the industry adapt to meet the needs of this new generation while continuing to offer incredible opportunities.

The perfect serve is about presenting every drink in the best possible way, ensuring it looks good and tastes its best. Consistency is key, as it makes customers feel familiar and satisfied. Rituals, such as serving Pimms in summer or Baileys over ice, enhance the drinking experience. Perfect serves signal care and attention, boosting customer loyalty and encouraging higher spending. By embracing the perfect serve, you create a special, memorable experience that sets your hospitality business apart. It’s a vital part of your customer care experience and a cornerstone of your brand’s success.

When I first opened my hospitality business, there was no social media. The digital revolution changed everything, offering a platform to tell our story, build a tribe, and promote events. However, with countless social media options today, it's harder to stand out. Social media is now less about attracting new customers and more about showcasing your personality and building a community. It’s where potential customers check your credibility and loyal patrons stay connected. Use it to tell your story, engage with your audience, and enhance word-of-mouth promotion.