Where Do the People Who Create Belonging Find Their Own Tribe?

Hospitality is about creating places where people feel at home—where tribes come together, communities thrive, and belonging is effortless. But while you work tirelessly to build these spaces for others, where do you go to find that same sense of support, understanding, and guidance for yourself?

As an independent hospitality business owner, you’ve built something great—a loyal customer base, a strong reputation, a business with heart. But too often, that success comes with a cost: long hours, constant firefighting, and the creeping fear that you’re running on empty.

Maybe you feel isolated, like no one truly understands the weight of responsibility you carry. You work harder and harder, but instead of progress, you just feel more exhausted. And deep down, the real fear isn’t just burnout—it’s running out of time, money, or energy before things finally get easier.

Success Shouldn’t Feel This Hard

The best way to grow your business without constantly working longer hours is to find a tribe that challenges, supports, and inspires you. The truth is, doing more of the same won’t move you forward—doing things differently will. And that starts with surrounding yourself with people who’ve been where you are and know how to break through.

Welcome to the Kith & Kin Inner Circle

This is your place to belong—a private community of independent hospitality business owners who understand the reality of running pubs, cafés, small hotels, and restaurants. No competition. No egos. Just real support, real strategies, and real conversations that make business easier and success more sustainable.

Inside the Inner Circle, you’ll gain:

Clarity – A clear path forward, so you’re making smart, strategic moves instead of just reacting.
Confidence – The knowledge and guidance to lead with certainty, not second-guessing.
Enthusiasm – Reignite the passion that got you into hospitality in the first place.
Freedom – A business that works for you, not just because of you.

The best hospitality businesses aren’t built alone. They thrive when the right people come together.

If you’re ready to stop struggling in isolation and start moving forward with a tribe that gets it, the Kith & Kin Inner Circle is for you.

Who is Kith & Kin For?

We’re building a powerful community of independent hospitality business owners—but let’s be clear: this is not for everyone.

Kith & Kin Hospitality is for those who want to make a difference in the industry, not just talk about how hard it is. We are not a place for endless complaints—we are about action, solutions, and shaping the future of independent hospitality.

To qualify, you must:

✅ Be an independent hospitality business owner or senior leader.
✅ Have a positive outlook—we don’t do negativity or victim mindsets.
✅ Take responsibility—no blaming, just problem-solving.
✅ Be optimistic—believe in the future of independent hospitality.
✅ Be decisive—ready to take action, not just gather information.
✅ Be resilient—willing to adapt and push forward, even when it’s tough.
✅ Be resourceful—always looking for creative ways to grow and improve.

This is a movement for doers, not moaners.

If you’re ready to be part of something bigger, take control of your success, and help change the hospitality industry for the better, then welcome to the Kith & Kin Inner Circle.

I really enjoyed our call today! Great to hear everyone’s stories. Sometimes it’s nice to know you are not in it on your own!

What You'll Get Inside the Kith & Kin Inner Circle

Running an independent hospitality business can be isolating, overwhelming, and relentless—but it doesn’t have to be. The Kith & Kin Inner Circle gives you access to the insights, support, and connections you need to grow your business with confidence, clarity, and freedom.

Here’s what’s inside:

📅 Weekly Live Webinars – Learn from industry experts covering everything from branding, recruitment, leadership, and employee wellbeing to marketing that actually works, industry trends, and much more.

🗣️ Weekly Live Forum Events – Join real conversations with other independent operators from across the UK. Find out what’s working, share wins and struggles, and get inspiration from those who truly understand your challenges.

💬 Weekly Live Roundtable Discussions – A deep dive into a single key challenge facing hospitality right now. Join a focused, solutions-driven discussion with fellow business owners, share insights, and support one another.

📚 Access to an Exclusive Resource Library – Get industry-specific HR advice, the latest market research, trends, wellbeing support for you and your team, and loads more.

🤝 Trusted Supplier Network & Discounts – Access handpicked, trusted suppliers—the best in the industry, carefully chosen by Cassie—including exclusive discounts worth thousands.

💡 Community Chat Rooms (Hosted by Heartbeat) – Engage in real-time conversations with fellow operators:

  • Employee Challenges – Get advice and share insights on staffing issues.

  • The Party Room – Celebrate your wins and milestones with your tribe.

  • The Woe Room – A safe space to vent and get support when things feel tough.

  • Marketing Hacks – Share and discover quick, attention-grabbing promotions and short-term revenue boosters.

🎥 Library of All Webinar Recordings – Never miss a session. Catch up anytime with our growing archive of on-demand expert insights.

🎤 Monthly Live Expert Q&As – Ask your burning questions directly to industry leaders, hospitality specialists, and business strategists.

📍 Four In-Person Meetups Per YearConnect, collaborate, and recharge with fellow independent hospitality business owners at live events across the UK.

🔑 The Best Hospitality Businesses Aren’t Built Alone.
The Kith & Kin Inner Circle is your place to belong, learn, and grow—without the overwhelm.

Are you ready to stop going it alone and start thriving with the right support?

That was brilliant Cassie, thank you so much for allowing me to join. Such great conversations, ideas and support

How much does it cost?

With over £20,000 worth of value—including industry reports and webinar content worth thousands, plus supplier discounts and the time saved finding trusted partners—the Inner Circle offers exceptional value at just £65 per month, with no contract.

Or, pay £650 for the full year and receive a bonus 1-2-1 strategy session with Cassie, gaining real insight into your business priorities for the year ahead. With decades of experience, this session will have an immediate impact on your business.

 

Kith & Kin Hospitality: A Community for Independent Hospitality Owners

Kith & Kin Hospitality is on a mission: to build the independent hospitality business community.

We’re here to stop the beige and bland takeover of the hospitality scene by the big chains. The soul of hospitality lives in independent businesses—the pubs, cafés, restaurants, street food vendors, and boutique hotels run by creative entrepreneurs who are truly passionate about serving their tribes and communities.

But too many independent operators feel like they’re fighting a lonely battle. They’re held back by:
🚧 Overwhelm – Working harder instead of finding smarter ways to grow.
🚧 Isolation – No real support from people who understand the unique challenges of independent hospitality.
🚧 Fear – The deep worry of burning out or running out of money before things get better.

Strength in Community, Success in Collaboration

When we come together, share experiences, and build a tribe on a mission, we all thrive. The independent hospitality scene isn’t just a business sector—it’s a movement.

✅ A movement that values creativity over conformity.
✅ A movement that champions authentic, personal hospitality over corporate standardisation.
✅ A movement where independent operators find their people, their support, and their strategy for success.

 

Belong here. Grow here. Succeed here.

Are you ready to be part of the future of independent hospitality?

Kith & Kin is probably the most refreshingly honest forum out there at the mo.