Setting the right price for your hospitality services is key to success. To do this, you must understand your customers' price sensitivity—how price influences their decisions. Are they looking for the cheapest option, or do they value exceptional service and a warm welcome? Create a detailed customer avatar to guide your pricing strategy. Use market research, competitor analysis, and tools like Hospitality Data Insights (HDI) to gather valuable data. By knowing your guests and their expectations, you can set prices that maximize satisfaction and profitability, propelling your business.
You Can't Be Liked by Everyone—And That's Okay!
In business, trying to please everyone is a recipe for failure. Adapting to every criticism will not only exhaust you but also strip your business of its unique personality. Compromising to appease everyone leads to a bland, unremarkable brand. Instead, focus on what makes your business special, valuable, and important. Embrace your unique qualities and connect with those who truly resonate with you. Remember, a business that stands out is one that stays true to itself. Don't fear criticism—if you try to attract everyone, you'll end up attracting no one. Be bold, be distinct, and let your true personality shine.
Is it time to give up?
When things get tough, is it time to give up?
Business can be really hard, and everyone knows that hospitality can be exceptionally difficult. While it's true that the industry is always in crisis, it feels like the last few years have really tested us.
No sooner have we adapted to one change than something else comes up. Is the industry just getting too hard? Is it time to throw in the towel?
Or is it just a sticky patch that needs to be got through?
What Your Customers Are Saying Behind Your Back
Surviving the Storm: Insights from Personal Experience on Navigating Tough Business Decisions
In the tumultuous world of business, every decision carries weight. From the highest peaks of success to the lowest depths of bankruptcy, I've weathered the storms and learned invaluable lessons. All contribute to the personal insights, experience and knowledge I am privileged to share with others in the hope that the fresh perspective in turns helps others learn.
Unlocking Life Skills: The Hospitality Industry and the art of conversation
Recently delved into a fascinating conversation about the often-overlooked skills cultivated by the hospitality industry—true hidden gems. Take the story of a young social media influencer, thriving online but struggling with face-to-face interactions. To bridge this gap, a novel approach was taken: a weekend job in hospitality.
Why? Because the hospitality industry is a powerhouse of confidence-building and meaningful conversations, essential life skills that often go unnoticed. It inadvertently becomes a classroom for tacit skills—putting others at ease, ensuring comfort, and communicating effectively. These skills are not mere survival tactics but crucial life skills honed through experience and shared camaraderie.
This post celebrates the diverse skill set honed in hospitality—some become the class clown, others master the art of listening with intent, all contributing to a unique rhythm and patter.
Transforming Networking: From Cold Connections to Warm Relationships
Evolution of Hospitality: From Café Bars to Coffee Culture
Isn’t it remarkable the ever-changing world?
As I reflect on my journey since the inception of my first 'café bar' back in 2000, it's incredible to see how the landscape has changed and continues to do so.
In those early days, the concept of serving alcohol in the busy evenings in a smoky environment with loud music while filling the days with artisan coffee and homemade cakes was pretty new.
Is the customer always right?
Back in the day… a long time ago when I first started in hospitality “the customer is always right” was the manta.
We've all heard variations whether it's "the customer is king" in Germany or "the customer is god" in Japan, these sayings, popularized by figures like Cesar Ritz and Henry Gordon Selfridge, emphasize the importance of taking customers seriously.
However, the world has changed so much in the last few decades and the challenge lies in the fact that those providing services often encounter the unpleasant sides of human nature—rudeness, bullying, and difficult behaviour.
“From far enough away the glass ceiling looks like the sky”
Recently, I stumbled upon a revelation that struck me with its stark truth. Despite a career laden with awards, degrees, and successful ventures, I find myself disconcerted as younger, less experienced men effortlessly surge past. It's a hesitant admission, fearing accusations of sour grapes, but the question persists: How much more must one achieve to shatter invisible barriers and defy the subtle currents propelling others forward?
Family friendly pubs
Operating a family-friendly pub doesn’t always need to be about bouncy castles, fizzy drinks, and chicken nuggets. Whilst there is obviously a market for that what parents are actually looking for can be much more basic and easier to deliver.
What you’ve got to remember to ask yourself is “why do the parents want to visit the pub with their kids” and the answer is exactly the same for them as before they had kids.
They want to be out of the house, in an environment where they don’t have to do or ‘be’ anything, where others are taking care of them, where they can relax and be free to chat and connect with others, bond with each other and be part of a community.
Being parents doesn’t change these needs, if anything, it can make them more pressing and urgent, particularly when the kids are young.
Why pub owners are great innovators
I was recently listening to an interview with Ron Ashkenas who was at the time speaking in relation to Covid recovery but had written for the Harvard Business Review about innovation and the elements required for effective change.
He suggests that organisations should innovate with ‘urgency’ for which there are three elements:
Engage in small experiments
Set ‘zesty’ goals (challenging, short-term, and high priority)
Get personally involved
And it occurred to me that the independent pub owner-operators’ owners were already aligned to this and dong it well.
Christmas 2020: Hope & connection.
I am not religious and so once I grew over the age of thinking Christmas was just about Santa and the excitement of gifts and before I had children of my own to share the excitement with, I did spend time thinking about the meaning of Christmas and why it was important.
Humans have forever needed festivals and rituals, all our societies and cultures around the world are constructed around them. They create important moments for people to come together and to bond, to form new relationships, and to share in joy.
It is arguable that these moments in our lives are the most important, that they are what create the meaning in our lives.
#pubsmatter to the lonely
I have been operating pubs, bars, and restaurants for over 22 years and in every venue, we have become a haven for someone who needed us.
My first experience of this was my first local bar. A venue designed for a young crowd all in their mid-20s. We served premium products with quality service and made our guests feel special.
Yet in the 10 years that I operated here, there were always customers who visited us daily who it was clear needed more from us than just a place to meet with friends.
#pubsmatter they are the warm lights in the night that keep you safe on the streets.
In a previous role was privileged to be involved in the promotion of my local area, working with other businesses and the wider community to encouraging investment building spaces that felt safe, places that people wanted to visit.
Over 10 years there was so much I learnt about how cities, towns, and communities thrive.
The complex ingredients that are required to make our places work for the people who live in and visit them. The combination of economics, human behaviour & public policy.
This has huge implications. Without the commuters and the office workers who will be in the city and what will the purpose of the city be?
With fewer people in the city, there will be an impact on retail and hospitality businesses based in the city…
but hospitality businesses are the warm lights in the night that keep you safe on the streets.
#pubsmatter to me
Every important relationship in my life was created, established, and reinforced in a pub.
In response to the #pubsmatter campaign this week I took an opportunity to consider why I am so passionate about pubs and the role they play in our communities.
I realised that pretty much every significant relationship in my life has revolved and been bounded by the pub.
"I worried that owning a bar wasn't important enough work"
I found my first ever business plan the other day and whilst a took a break from what I was supposed to be doing to flick through and reminisce it struck me just how much I didn’t know when I started.
The business plan is great, professionally written, and covers all that it is required to, it certainly secured our funding. But it is so naive and it struck me how little it reflects an understanding of the real value that independent hospitality businesses contribute.
Designing a menu
I am currently working on drafting a new menu for a business relaunch that I am working with and whilst I was just getting on with it I realised that I was, in fact, juggling a huge number of variables that need to be made to work so much so that I thought I’d take a break from my aching head and list some of them there.
They are in no particular order because the reality is that they are all equally important and need to be considered simultaneously (hence the headache!)
Why entrepreneurs are artists
Successful businesses are always changing, they are moulded to suit the environment within which they find themselves and they evolve to change with ever-changing society and communities. The ones that do not do this, cease to exist.
What is that if not an artistic process? The sculpting of an idea.
It is an exciting journey to be an entrepreneur to be allowed to play with ideas and build new worlds.
It is a shame that as a society we only see the money aspect of business and not the huge amounts of creativity that are involved.
Not all successful entrepreneurs created their businesses because they thought they would change the world or build something that would make a fortune.
Like an artist who paints, not for the money but for the art, many entrepreneurs just created because they can and because they have an abundance of enthusiasm and imagination.