Hospitality marketing, Social media in hospitali, Word-of-mouth marketing
Cassie Davison
Why Your Social Media Strategy Isn't Working ...

Social media was once a game-changer for hospitality businesses, but today it’s noisy, crowded, and exhausting. Chasing likes, shares, and followers has replaced real connection with customers. Algorithms decide who sees your posts, while businesses compete against global brands and endless content. The solution? Go back to basics. Focus on your purpose, serve your community, and deliver exceptional experiences worth talking about. Word of mouth is still the most powerful marketing tool—when customers feel valued and cared for, they’ll spread the word. Stop chasing trends and start building a purpose-driven business that people love, remember, and choose every time.

Why Your Social Media Strategy Isn't Working and Won't Work
Cassie Davison
Hospitality Business Made Easy

Hospitality Business Made Easy

Most of us started in this industry young, learning from the ground up. The formula for success used to be simple: deliver five-star service, train your staff, and stay one step ahead of the competition. But today, the industry is tougher than ever—rising costs, shrinking markets, and increasing competition are relentless.

What if there was an easier way? By ignoring your competition, rediscovering your purpose, and aligning everything—your team, customers, and operations—to serve that purpose, you can simplify your business, build a high-performing team, and attract loyal customers who market your business for you.

Join us for the Hospitality Made Easy Masterclass, where we’ll help you reconnect with your purpose and unlock the next breakthrough for your business. This proven approach will transform how you work, freeing you from overwhelm and reigniting your passion for hospitality.

Purpose makes hospitality easy. Hospitality Made Easy Masterclass.

Hospitality Business Made Easy
Cassie Davison
Why Hospitality Feels Like Home

Hospitality is more than just an industry; it’s where many of us first learned to thrive. It’s a place where every role matters, from entry-level to leadership, and where teamwork is key to delivering exceptional customer experiences. For young people, it’s often the first taste of belonging—a family that values effort and care. It teaches responsibility, discipline, and the joy of serving others. Hospitality gives us purpose: knowing a simple act, like a smile or kind word, can transform someone’s day. Yes, it’s challenging, but for those who love it, the rewards—connection, growth, and purpose—make it all worthwhile.

Why Hospitality Feels Like Home
Cassie Davison
The Reality of COVID’s Impact on Pubs and the ...

The COVID-19 pandemic hit the pub industry with unprecedented force, turning once-thriving community hubs into shuttered spaces and leaving publicans scrambling to survive. The sudden closures left many with significant overheads, from rent to perishable stock, and limited cash reserves. Even as pubs reopened, they faced a different world, contending with limited capacities, health restrictions, and shifting customer habits.

The impact didn’t end with lockdowns. The energy crisis sent bills skyrocketing, while inflation made everyday operations increasingly expensive. Combined with severe staff shortages, the challenges for pubs remain steep. Yet, the industry has shown resilience, pivoting to new services and strengthening ties with their communities. Pubs now stand at a crucial juncture, needing continued support from patrons, government aid, and industry collaboration to fully recover. Their survival underscores a legacy of resilience, community, and tradition that remains integral to British culture.

The Reality of COVID’s Impact on Pubs and the Ongoing Struggle for Survival
Cassie Davison
Stop Underestimating Small Businesses: What ...

As a small business owner in the hospitality industry for over 25 years, there's one thing that still makes my blood boil—the assumption that small businesses need the expertise of big corporate CEOs to succeed. While larger companies have their strengths, small business owners are constantly innovating, learning on the job, and building deep customer relationships. We don’t have vast resources or teams of specialists, but we do have creativity, resilience, and a sense of purpose that drives us forward. Small business entrepreneurs are scrappy because we have to be, finding solutions with limited resources and pushing boundaries through experimentation. It’s time to recognize that the real innovation and exciting talent in the hospitality industry often come from these small operators, not the corporate boardroom. At Kith & Kin, we celebrate this scrappiness and provide a space where hospitality professionals can come together, share ideas, and support each other.

Stop Underestimating Small Businesses: What Really Makes My Blood Boil

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Do You Know Your Numbers? Understanding the Current State of Your Hospitality Business

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Do You Know Your Numbers? Understanding the Current State of Your Hospitality Business

In the hospitality industry, it’s all too common for businesses to be run on a cash basis, with owners relying solely on the cash in the till and bank statements to gauge their financial health. Unfortunately, this approach can leave you in the dark about the true state of your business.

Many in the industry start out feeling intimidated by the numbers, handing over the details to a bookkeeper or accountant and trusting that the financial reports they return are accurate.

However, I’ve seen firsthand how this can be problematic. While bookkeepers and accountants may be great at processing invoices and filling in the right boxes, they often lack the experience or confidence to provide the crucial advice you need to steer your business in the right direction.

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Embracing Adversity: A Pathway to Growth and Resilience

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Embracing Adversity: A Pathway to Growth and Resilience

Adversity, though painful, brings invaluable lessons and resilience, preparing us for growth. My journey through relationship breakdowns, business 'failures,' financial losses, and personal challenges has deepened my empathy and understanding. These experiences enable me to support others facing similar struggles. At Kith & Kin Inner Circle, we seek business owners who openly discuss their adversities, showing maturity and readiness to help our community thrive. While I wouldn’t wish hardship on anyone, I am grateful for my experiences, as they allow me to guide others through life’s difficulties, fostering growth, success, and genuine connections.

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My Story: The First Time I Failed

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My Story: The First Time I Failed

At 23, I went into business with my best friend. Despite our enthusiasm and a professional partnership agreement, our venture collapsed within six months. Our differing work styles and poor communication led to a nasty fallout, costing us both our friendship and business harmony. Over the years, I’ve learned essential skills like leadership, teamwork, and collaboration. Now, both successful in our own right, we've rekindled our friendship. Visiting his venues, I see how aligned our values are. If only we had known then what we know now, our journey could have been much smoother.

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Surviving the Storm: Insights from Personal Experience on Navigating Tough Business Decisions

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Surviving the Storm: Insights from Personal Experience on Navigating Tough Business Decisions

In the tumultuous world of business, every decision carries weight. From the highest peaks of success to the lowest depths of bankruptcy, I've weathered the storms and learned invaluable lessons. All contribute to the personal insights, experience and knowledge I am privileged to share with others in the hope that the fresh perspective in turns helps others learn.

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When is magnanimity no longer appropriate?

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When is magnanimity no longer appropriate?

I take risks and I know that some of those are bigger and more ambitious than the average. But my personality type means that even after the usual risk assessments I have underlying confidence that I can cope with any worst-case scenario, particularly regarding business decisions. This allows me to take in a wider set of considerations, to take on projects that are not just beneficial to me but which I know others aspire to and projects that have wider implications for my community and ‘tribe’.

When things go wrong I always know that even losing what I had and the requirement to start from, perhaps even a negative position is, whilst uncomfortable, inconvenient and potentially even traumatic, something I will be able to bear and a position from which I can rebuild and grow.