Hospitality marketing, Social media in hospitali, Word-of-mouth marketing
Cassie Davison
Why Your Social Media Strategy Isn't Working ...

Social media was once a game-changer for hospitality businesses, but today it’s noisy, crowded, and exhausting. Chasing likes, shares, and followers has replaced real connection with customers. Algorithms decide who sees your posts, while businesses compete against global brands and endless content. The solution? Go back to basics. Focus on your purpose, serve your community, and deliver exceptional experiences worth talking about. Word of mouth is still the most powerful marketing tool—when customers feel valued and cared for, they’ll spread the word. Stop chasing trends and start building a purpose-driven business that people love, remember, and choose every time.

Why Your Social Media Strategy Isn't Working and Won't Work
Cassie Davison
Hospitality Business Made Easy

Hospitality Business Made Easy

Most of us started in this industry young, learning from the ground up. The formula for success used to be simple: deliver five-star service, train your staff, and stay one step ahead of the competition. But today, the industry is tougher than ever—rising costs, shrinking markets, and increasing competition are relentless.

What if there was an easier way? By ignoring your competition, rediscovering your purpose, and aligning everything—your team, customers, and operations—to serve that purpose, you can simplify your business, build a high-performing team, and attract loyal customers who market your business for you.

Join us for the Hospitality Made Easy Masterclass, where we’ll help you reconnect with your purpose and unlock the next breakthrough for your business. This proven approach will transform how you work, freeing you from overwhelm and reigniting your passion for hospitality.

Purpose makes hospitality easy. Hospitality Made Easy Masterclass.

Hospitality Business Made Easy
Cassie Davison
Why Hospitality Feels Like Home

Hospitality is more than just an industry; it’s where many of us first learned to thrive. It’s a place where every role matters, from entry-level to leadership, and where teamwork is key to delivering exceptional customer experiences. For young people, it’s often the first taste of belonging—a family that values effort and care. It teaches responsibility, discipline, and the joy of serving others. Hospitality gives us purpose: knowing a simple act, like a smile or kind word, can transform someone’s day. Yes, it’s challenging, but for those who love it, the rewards—connection, growth, and purpose—make it all worthwhile.

Why Hospitality Feels Like Home
Cassie Davison
The Reality of COVID’s Impact on Pubs and the ...

The COVID-19 pandemic hit the pub industry with unprecedented force, turning once-thriving community hubs into shuttered spaces and leaving publicans scrambling to survive. The sudden closures left many with significant overheads, from rent to perishable stock, and limited cash reserves. Even as pubs reopened, they faced a different world, contending with limited capacities, health restrictions, and shifting customer habits.

The impact didn’t end with lockdowns. The energy crisis sent bills skyrocketing, while inflation made everyday operations increasingly expensive. Combined with severe staff shortages, the challenges for pubs remain steep. Yet, the industry has shown resilience, pivoting to new services and strengthening ties with their communities. Pubs now stand at a crucial juncture, needing continued support from patrons, government aid, and industry collaboration to fully recover. Their survival underscores a legacy of resilience, community, and tradition that remains integral to British culture.

The Reality of COVID’s Impact on Pubs and the Ongoing Struggle for Survival
Cassie Davison
Stop Underestimating Small Businesses: What ...

As a small business owner in the hospitality industry for over 25 years, there's one thing that still makes my blood boil—the assumption that small businesses need the expertise of big corporate CEOs to succeed. While larger companies have their strengths, small business owners are constantly innovating, learning on the job, and building deep customer relationships. We don’t have vast resources or teams of specialists, but we do have creativity, resilience, and a sense of purpose that drives us forward. Small business entrepreneurs are scrappy because we have to be, finding solutions with limited resources and pushing boundaries through experimentation. It’s time to recognize that the real innovation and exciting talent in the hospitality industry often come from these small operators, not the corporate boardroom. At Kith & Kin, we celebrate this scrappiness and provide a space where hospitality professionals can come together, share ideas, and support each other.

Stop Underestimating Small Businesses: What Really Makes My Blood Boil

pub business plan

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The paradox of choice

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The paradox of choice

In “The paradox of Choice” Barry Schwartz argues that whilst choice represents freedom and autonomy and is essential to human wellbeing (we all love to believe that having a choice is essential to us) having too much creates huge anxiety to our customers.

What Schwartz is suggesting is that to feel happy we as humans measure our success against the outcome of our goals therefore every decision we make is measured against the actual outcome compared to the perception of the possible other outcomes…the grass is always greener.

So, when we make choices we worry that it is the ‘wrong’ one and that our choice was a mistake, happiness was with the ‘right’ choice.

Now for big decisions, we can see that this a valuable process but, when we do it for seemingly small decisions, then we are placing ourselves into a nearly impossible situation.

“This is a really simple business...

“This is a really simple business...

“This is a really simple business … it’s when we complicate it we really mess up”

Roberto Goizueta, Coca-Cola CEO 1980 – 97.

It is a true statement, perhaps for all business, but particularly in hospitality where it is all too easy to get overwhelmed by the details and complexity.

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Did you know that the cure for a broken ankle is to walk on it?

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Did you know that the cure for a broken ankle is to walk on it?

Treatment for my broken ankle didn’t involve crutches or plaster

Modern science and ideas are always ‘evolving’ and changing.

I am still marveling at how wrong I was.

And what has this got to do with pubs, bars, and restaurants you ask?

Obviously technology and how it can be used has changed but I think more interestingly, our understanding of each other and human behavior has changed.

Moreover, culturally our customers have changed and are continuing to do so.

Things change, people change, cultures change and so ‘that’s the way we have always done it’ should also change.

Moving with the times and watching how the world around you changes can be a bit scary but it can also be exciting to see how we ‘evolve’ and get better all the time.

We have just got to remember that this applies to our businesses also.