Hospitality marketing, Social media in hospitali, Word-of-mouth marketing
Cassie Davison
Why Your Social Media Strategy Isn't Working ...

Social media was once a game-changer for hospitality businesses, but today it’s noisy, crowded, and exhausting. Chasing likes, shares, and followers has replaced real connection with customers. Algorithms decide who sees your posts, while businesses compete against global brands and endless content. The solution? Go back to basics. Focus on your purpose, serve your community, and deliver exceptional experiences worth talking about. Word of mouth is still the most powerful marketing tool—when customers feel valued and cared for, they’ll spread the word. Stop chasing trends and start building a purpose-driven business that people love, remember, and choose every time.

Why Your Social Media Strategy Isn't Working and Won't Work
Cassie Davison
Hospitality Business Made Easy

Hospitality Business Made Easy

Most of us started in this industry young, learning from the ground up. The formula for success used to be simple: deliver five-star service, train your staff, and stay one step ahead of the competition. But today, the industry is tougher than ever—rising costs, shrinking markets, and increasing competition are relentless.

What if there was an easier way? By ignoring your competition, rediscovering your purpose, and aligning everything—your team, customers, and operations—to serve that purpose, you can simplify your business, build a high-performing team, and attract loyal customers who market your business for you.

Join us for the Hospitality Made Easy Masterclass, where we’ll help you reconnect with your purpose and unlock the next breakthrough for your business. This proven approach will transform how you work, freeing you from overwhelm and reigniting your passion for hospitality.

Purpose makes hospitality easy. Hospitality Made Easy Masterclass.

Hospitality Business Made Easy
Cassie Davison
Why Hospitality Feels Like Home

Hospitality is more than just an industry; it’s where many of us first learned to thrive. It’s a place where every role matters, from entry-level to leadership, and where teamwork is key to delivering exceptional customer experiences. For young people, it’s often the first taste of belonging—a family that values effort and care. It teaches responsibility, discipline, and the joy of serving others. Hospitality gives us purpose: knowing a simple act, like a smile or kind word, can transform someone’s day. Yes, it’s challenging, but for those who love it, the rewards—connection, growth, and purpose—make it all worthwhile.

Why Hospitality Feels Like Home
Cassie Davison
The Reality of COVID’s Impact on Pubs and the ...

The COVID-19 pandemic hit the pub industry with unprecedented force, turning once-thriving community hubs into shuttered spaces and leaving publicans scrambling to survive. The sudden closures left many with significant overheads, from rent to perishable stock, and limited cash reserves. Even as pubs reopened, they faced a different world, contending with limited capacities, health restrictions, and shifting customer habits.

The impact didn’t end with lockdowns. The energy crisis sent bills skyrocketing, while inflation made everyday operations increasingly expensive. Combined with severe staff shortages, the challenges for pubs remain steep. Yet, the industry has shown resilience, pivoting to new services and strengthening ties with their communities. Pubs now stand at a crucial juncture, needing continued support from patrons, government aid, and industry collaboration to fully recover. Their survival underscores a legacy of resilience, community, and tradition that remains integral to British culture.

The Reality of COVID’s Impact on Pubs and the Ongoing Struggle for Survival
Cassie Davison
Stop Underestimating Small Businesses: What ...

As a small business owner in the hospitality industry for over 25 years, there's one thing that still makes my blood boil—the assumption that small businesses need the expertise of big corporate CEOs to succeed. While larger companies have their strengths, small business owners are constantly innovating, learning on the job, and building deep customer relationships. We don’t have vast resources or teams of specialists, but we do have creativity, resilience, and a sense of purpose that drives us forward. Small business entrepreneurs are scrappy because we have to be, finding solutions with limited resources and pushing boundaries through experimentation. It’s time to recognize that the real innovation and exciting talent in the hospitality industry often come from these small operators, not the corporate boardroom. At Kith & Kin, we celebrate this scrappiness and provide a space where hospitality professionals can come together, share ideas, and support each other.

Stop Underestimating Small Businesses: What Really Makes My Blood Boil

customer connection

If You’re Paying for Loyalty, It’s Not Loyalty

If You’re Paying for Loyalty, It’s Not Loyalty

Loyalty Isn’t About Transactions—It’s About Connection

In my 30 years in hospitality, I’ve seen loyalty shift from meaningful gestures to mere transactions. Decades ago, offering a free coffee or a bottle of prosecco for a birthday felt special—a heartfelt way to thank customers. Now, these gestures are tick-box exercises, part of the cost of doing business.

True loyalty isn’t built on loyalty cards or discounts; it’s about forming deep emotional bonds where customers feel they belong. Loyal customers stay longer, spend more, and become your advocates. The key? Focus on meaningful relationships, not more customers. Build your tribe, not your mailing list.

5-Star Reviews Are Useless: Why Your Loyal Customers Don’t Care About TripAdvisor

5-Star Reviews Are Useless: Why Your Loyal Customers Don’t Care About TripAdvisor

Are 5-star reviews truly a sign of customer loyalty, or are they just a fleeting moment of validation? While glowing reviews can attract new customers, they often come from first-time visitors rather than your loyal tribe. Your most devoted customers—those who visit regularly, value your experience beyond price, and share your story with others—don’t need to post online to show their support. True loyalty is built on trust, connection, and the role your business plays in their lives. Measuring loyalty requires a deeper understanding of your purpose and aligning your values with those who matter most. Are you focusing on the right metrics?

Crabs in a Bucket: Why the Hospitality Industry Is Stuck and How to Break Free

Crabs in a Bucket: Why the Hospitality Industry Is Stuck and How to Break Free

Why Hospitality Businesses Are Stuck in a Crab Bucket

The hospitality industry is overcrowded, competitive, and facing rising costs. Many businesses, afraid to stand out, fall into the trap of copying what others are doing—offering identical menus, services, and experiences. This creates a sea of sameness, where customers see no reason to choose one venue over another.

The opportunity lies in being purpose-driven. Customers today crave unique, meaningful experiences and spaces where they feel a sense of belonging. By reconnecting with your purpose and offering something different, you can break free from the crab bucket, stand out, and become the place customers truly love. Is your business purpose-driven? Take our quiz to find out.