The Kith & Kin Hospitality Community

Where Independent Hospitality Comes Together

You build places where people belong—now it’s your turn.

The Kith & Kin Community is a private, purpose-led space for independent hospitality business owners. It’s an integrated part of the Built to Belong programme and also available as a standalone subscription.

Whether you join us through the Masterclass or step into the community on its own, you’ll find the support, insight, and real-world connection that so many in the industry are missing.

No noise. No egos. Just real conversations, shared learning, and a tribe of people who understand what it means to lead in hospitality today.

“That was brilliant Cassie, thank you so much for allowing me to join. Such great conversations, ideas and support”
“Kith & Kin is probably the most refreshingly honest forum out there at the mo.”

The Kith & Kin Community

Where the people who create belonging… find their own.

In hospitality, the most successful businesses are built on connection — with guests, with teams, with purpose.

The same is true for the people who run them.

The Kith & Kin Community is a space for independent hospitality leaders who want more:
More clarity.
More confidence.
More connection.

This is where you find your tribe — a collective of like-minded operators who are ambitious, generous, and refuse to settle.

What You’ll Get:

  • Live Webinars & Q&As
    Learn from industry experts and stay ahead of the curve

  • Private Chat Rooms & Online Forum
    Engage with peers and trusted suppliers in a space that’s built for real conversations

  • Resources & Supplier Network
    Save time, make smarter decisions, and access tools that actually work

  • Wellbeing Challenges & Support
    Stay motivated, balanced, and resilient in a demanding industry

Hospitality is about creating belonging.

Here, you find yours.

Share insights. Ask better questions. Push each other forward.
Grow alongside people who get it — and go further than you thought possible.

More Than £30,000 of Value, Built In

This isn’t just a community—it’s a business resource, leadership hub, and support system all in one.

You’ll get:

  • Weekly live sessions led by hospitality experts

  • Real-time conversations with fellow operators via themed chat rooms

  • Access to trusted suppliers with exclusive discounts

  • A growing library of expert webinars and resources

  • Wellbeing support for you, and practical advice on supporting your team

  • In-person meetups throughout the year to connect, collaborate, and recharge

It’s the clarity, confidence, and connection you need—without the overwhelm.

Our Trusted Partners

Kith & Kin is more than a community — it’s an ecosystem designed to support independent hospitality.

Our partners and suppliers have been personally selected by Cassie. She knows them, has worked with them, and trusts them to support you with the same care and commitment she brings to everything she does.

These aren’t just suppliers — they’re hospitality experts who understand the challenges you face and the standards you hold. They share our values, work with integrity, and bring practical solutions that make a real difference.

Whether it’s marketing, operations, funding, training, design, or guest experience — this is your one-stop shop for trusted support.

They’re here to help you grow well — with clarity, confidence, and the right people by your side.

 
“I really enjoyed our call today! Great to hear everyone’s stories. Sometimes it’s nice to know you are not in it on your own!”

Subscription

Join the Kith & Kin Community for 12 months as part of Built to Belong, or subscribe separately for just £65/month (no contract), or £650/year.

Built for People Like You

This is for independent pub, café, restaurant, B&B and small hotel owners who are ready to grow with purpose—and who know the best hospitality businesses aren’t built alone.

The Kith & Kin Community is where independent hospitality finds its voice, its strength, and its people.
Belong here. Grow here. Lead here.

Where Do the People Who Create Belonging Find Their Own Tribe?

Hospitality is about creating places where people feel at home—where tribes come together, communities thrive, and belonging is effortless. But while you work tirelessly to build these spaces for others, where do you go to find that same sense of support, understanding, and guidance for yourself?

As an independent hospitality business owner, you’ve built something great—a loyal customer base, a strong reputation, a business with heart. But too often, that success comes with a cost: long hours, constant firefighting, and the creeping fear that you’re running on empty.

What We Believe

At Kith & Kin, everything we offer — from our masterclasses to the community — is built around five core pillars.

These aren’t just nice ideas. They’re the difference between surviving and thriving in independent hospitality.

They guide how we show up, how we support you, and how we help you grow.

Define Your Identity

Be intentional. Be real. Be consistent.

“A brand is what people say about you when you’re not in the room.”

Know your purpose, and use it to lead.


We’ll help you shape a mission, vision, and set of values that guide your decisions, define your personality, and create real differentiation in a crowded market.

Stand Out

Don’t follow the herd. Know who you are and own it.

“If you try to please everyone, you’ll end up pleasing no one.”

You’ll gain the confidence to be bold, clear and unapologetically you.


We’ll help you define your ideal customer, carve out your niche, and build a business that stands apart — not by shouting louder, but by being more you than ever.

Tell a Great Story

Speak with clarity, personality, and truth.

“Facts tell, but stories sell.”

Your story matters — to your team, your guests, and your wider brand.


You’ll learn how to connect through clear, authentic messaging that attracts a loyal tribe around a mission people want to be part of.

Build Loyalty

Put people first. It pays off.

“People may forget what you said, but they’ll never forget how you made them feel.”

We help you design experiences — for your guests and your team — that create lasting emotional connection.


This isn’t about gimmicks. It’s about shared values, belonging, and building something people genuinely want to return to.

Set High Standards

Never settle. Be proud of what you deliver.

“You don’t rise to the level of your goals. You fall to the level of your standards.”

Surround yourself with ambitious peers and trusted partners who raise the bar.


Through the masterclass, webinars, and community support, you’ll be equipped to lead with confidence and to deliver consistently brilliant experiences your team and customers are proud of.

 

Why We Do It

Our mission is simple: to help independent hospitality businesses build strong, purpose-driven brands, create memorable experiences, and achieve long-term success.

We believe hospitality businesses should be:

  • More than just places to eat and drink—they should be loved destinations

  • Simplified, structured, and strong—reducing overwhelm and uncertainty

  • Aligned with purpose—attracting the right customers and teams naturally

The businesses that work with us:

  • Clarify their operations, making daily management easier

  • Build a powerful brand, ensuring long-term customer loyalty

  • Join a like-minded community, gaining support and inspiration from other ambitious operators

Who is Kith & Kin For?

We’re building a powerful community of independent hospitality business owners—but let’s be clear: this is not for everyone.

Kith & Kin Hospitality is for those who want to make a difference in the industry, not just talk about how hard it is. We are not a place for endless complaints—we are about action, solutions, and shaping the future of independent hospitality.

This is a movement for doers, not moaners.

If you’re ready to be part of something bigger, take control of your success, and help change the hospitality industry for the better, then welcome to Kith & Kin.